Consumer Behavior

The book was in very good condition, basically new. I just got it but looking at it, I think it will serve mu purpose to understand consumer behavior and help me in my job.

This book is the exact same as the 11th edition. I thumbed through the new version and this one side-by-side. So if you want to save yourself a few hundred bucks, buy this addition over the current one!

My teacher requires us to answer the discussion questions at the end and I find that they don't really review the chapter's content. Also, there are so many diagrams that the chapter seems long and hard to keep up with

Although dated, the material is very relevant and can be applied to today's consumer behavior. Very well written with excellent examples.

I found this textbook to be everything that was necessary for my course. It was clear and concise, and written in a way that was easy to understand. It also covered all areas of consumer behavior.

I've only ordered two books off amazon this semester and this product was by far the most efficient in terms of getting into my possession. There is no reason why anyone should think twice about buying from this seller. Great source without question.

EXCELLENT VALUE

The book is 10 years old, time for an update! The chapters are long, and for a Marketing text, it should be a little more exciting. The seller is awesome, however.